What is Dialog?
Look at all the marketing out there. Tons of it, right? How much is engaging to you? How much is just pollution? Pollution marketing is one way communication about something somebody wants to sell you. Dialog marketing engages you by conveying valuable information that is relevant specifically to you. And it offers ways for you to respond to or engage with the message. This may be through social media sites, blogs, microsites, online games or an event.
Who is Parker Madison?
Parker Madison is a creative consultancy specializing in brand strategy, marketing and design for companies that want to engage with their markets. We use our Dialog Marketing approach to develop brands and strategies that bridge the gap between our clients and their customers. We’re fun, energetic and we love what we do. If you see marketing as a necessary evil, we’re not your agency. If you see it as a fun and exciting way to engage more people, let’s talk.
Communications is a
two-way street
Unfortunately, too many companies see communication (especially
marketing) as a one-way proposition. Brands are developed, strategies
are planned and tactics are created all in the interest of one thing:
bombarding the target with information and propaganda that they
probably didn’t ask for.
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Going to market is like
going to work
Going to market involves several steps that effectively pave the way
for a successful trip. Understanding and assessing the company and
the product, determining your exact target market and what objectives
you want to achieve, planning the best strategy, keeping ahead of
the competition and allocating appropriate resources all need to be
dealt with before the final go-to-market phase — production and
implementation.
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The best brands are built on
character. What's yours?
“You don’t really know someone until you’ve had recess with them.”
That quote, from a third grader, applies just as much to grown-ups in the
business world as it does to kids on the playground. Businesses need to
discover their true character and identity, so it can be seen, heard and felt
throughout their marketing materials and dialogue with the world. It is the
true essence of branding.
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Don't talk at your audience,
engage with them
Dialogue Marketing engages with prospects for more meaningful
communication. It also gathers market insights and collects data to refine
future marketing messages.
Dialogue Marketing builds opportunities for interaction into every brand strategy and marketing campaign.
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