Communication is a two-way street

Unfortunately, too many companies see communication (and especially marketing) as a one-way proposition. Brands are developed, strategies are planned and tactics are developed all in the interest of one thing: bombarding the target with information and propaganda that they probably didn’t ask for.

And with so many vehicles and ways to communicate these days from broadcast to public relations to direct marketing to online to social media, the communication sometimes ends up looking like...

Clutter

There are more products, more features, more benefits, more messages, more advertising and more media out there than ever before.

This is nothing new. Marketers have always had to deal with noise and clutter, but the unprecedented levels these days means a marketer has to “touch” each prospect 10-12 times using a variety of media before the message even gets through.

This means more time, more effort, more people and more money than ever needs to be spent delivering information and propaganda that the target probably didn’t ask for. There is a better way...

Engage

Effective marketing isn’t something that happens to a consumer, it happens with a consumer. Marketers are finding that by acknowledging the consumer’s role in the marketing process and engaging with the consumer early in the process, the relationship is strengthened and the sales cycle reduced.

This requires planning and something we call...

The go program. A Roadmap to Success

Learn More >>