Dialogue Marketing

Dialogue Marketing engages with prospects for more meaningful communication. It also gathers market insights and collects data to refine future marketing messages.

The go program builds opportunities for interaction into every brand strategy and marketing campaign. Because without interaction, there can be no dialogue and when there is no dialogue, marketers lose the opportunity to:

gather valuable market insights
develop a rapport with key prospects
gain individual preferences for timely and relevant one-to-one marketing
establish loyalty programs for good customers

Here is how it works...

Individual Consumer Engagement

By planning and providing opportunities for consumers to engage with your brand, you and your clients can gain permission to contact the individual, capture contact data and gather information on individual prospects’ preferences as they relate to a product or service.

If you wish, that information can then be fed into a system that automatically prints and sends a relevant direct mail piece, sends an email or tags the information for a future marketing campaign. This individual in now part of a database that is tracked and measured for buying behavior and prospect modeling.

The data is also part of a larger database that gives us clues about the best ways to communicate to the market as a whole...

Composite Market Intelligence

Aggregating consumer responses into a central database can give you and your client both actionable information as well as clues about how to adjust marketing strategy and tactics to better suit the needs of the market. Market research can be gathered by asking consumers directly about their circumstances and purchase preferences or by listing and observing their behavior on a survey or microsite. This valuable information can also be used to adjust business operations such as inventory control, bundling and cross promotion.

Methods of Engagement

It’s a small world after-all. With the advancement of technology and the internet, the world seems to be getting smaller and smaller. People are becoming more and more connected. Consumers have resources, references, research and availability like never before. Technology is changing the world of marketing and if we, in the marketing profession, want to keep up, we need to learn how to integrate, utilize and capitalize on the new technologies, or as we call them: Methods of Engagement. Why do we call them methods of engagement? Because, while go-to-market strategies are designed to push messages out to consumers, methods of engagement provide opportunities for feedback and relationships.

Go Micro

Microsites are campaign driven websites that can be custom designed for each visitor as they view it online. They are created on the fly so no database is required. An online Traffic Center displays and reports information regarding the number of visitors as well as detailed information on each viewer.

Companies use Personal Domains as a direct response vehicle for any media as well as to facilitate:

Data Capture Programs
Lead Generation Programs
Loyalty and Reward Programs
Escalating Incentive Programs

Go Loyalty

Generally speaking, 80% of a company’s revenue is driven by 20% of their customer base. Given the high cost of acquiring new customers, it makes sense to reward and incentive the best customers to keep them coming back, up-sell them to a higher value, cross promote products and services that they may not be aware of and create an atmosphere of appreciations so that they feel valued and will refer their friends. Benefits include:

Effective Business Decisions
Encompassing Strategic Solutions
Educate and Drive Product Sales
Centralized Database
Generate “Hot” Leads